Edward Cameron / building software that makes commerce faster.

Whoosh is an AI-powered Shopify speed optimisation app built for the operators who actually feel the pain of a slow store. Every 100ms of page load matters. A site that takes four seconds to render leaks revenue every minute it's open.

Whoosh sits transparently in front of the Shopify storefront and applies four optimisations in parallel: intelligent script delay (deferring third-party scripts that block render), intent-based preloading (predicting the next page before the click), AI predictive preloading (learning customer paths over time), and LCP image preloading (making the largest image render in the first paint).

The results compound. Most clients see measurable improvements within their first 30 days, and many see double-digit conversion lifts within 90.

The number is the proof. Hundreds of thousands of individual people gave to charitable causes through brand transactions made possible by the platform. Each transaction was small. Together they tell a story about what happens when generosity is made effortless inside the existing flow of commerce.